Driving Retention Rate for Hotel Booking Site
To identify key factors in raising the user retention rate of a Taiwanese hotel booking site via analysis of over 200k booking orders throughout a two-year course.
Industry client: AsiaYo
Permission To Share: Optimize Pet Cam Footage Collection From Users
B2C problem optimization with data analysis – urging 300% more users to submit their pet-cam videos for marketing purposes via funnel analysis and a two-week A/B test.
Internal project for Furbo Pet Camera
Tea Company: Business Transformation Plan
To identify the potential STP for Taiwan Blue Magpie Tea as well as the transformation plan via analyzing its customer base and the consumer profile of tea brewing in Taiwan.
Internal project for Taiwan Blue Magpie Tea
Music Streaming Service Analysis on Young Users
Explore recreational preferences and music streaming behavior of the younger generation to optimize one current music streaming service, and to attract more users.
Internal project for KKBOX
Hidden Heels: Universal Detachable Heels
A pair of universal heels that turn any flats into high heels, allowing young professional businesswomen to easily change styles for different occasions.